The article that titled, “Pornostyle: Sexualized Dress and the Fracturing
of Feminism" was written by Pamela Church Gibson. This article was published
online on 21 Apr 2015. Pamela is Reader in Cultural and Historical Studies at
the London College of Fashion. She is also the Principal Editor of Film,
Fashion & Consumption that appeared in March 2011. She already
published two essays on the ‘celebrification’ of art world, one in Germany
(2011) and the second in Italy (2011). She will pursue her interdisciplinary
work through new collaborations with partner institutions; discussions with
partners in China and the US, as well as the UK, are now in progress.
This article divided into ten sub-heading. The first sub-heading is
abstract which she stated that this article is premised on the suggestion that
there are now two separate Western systems of fashion. Meanwhile in
introduction, she quoted the meaning of clothing from Crane (2000: 237). Then
she stated what was commonly known as “fashion theory” that traditionally
focused on “fashionable” dress, and also tends to exclude most clothes worn by
“ordinary” people unless they belong to subcultural group.
She also wants to highlight that the intention of this article is to
offer initial inquiry into a number of seemingly different yet divergent
cultural trends that yoke together fashion and pornographic in quite specific
ways, ranging from reality television and celebrity coverage to high-end
fashion editorials. She highlights that the term of “pornification” of fashion
has troubled some feminists scholars and journalists. For sub-heading titled
Sexualized Self-Presentation and Celebrity Culture she stated that young
celebrities created a mode of self-presentation which challenges what is
normally seen as “fashion”. She also analysed that the celebrities created two
different styles which is the sexy look and uber-stylish.
Pamela also wants to focus on the argument between Sexy and Stylish. In
this section she stated how the power of some celebrities in clothing- if not
the fashion industry. The Stylish Cross over- or Cash in is more about the true
power of the new ubiquitous and highly sexualized image is shown by the
potency, popularity, and commercial viability of what has been described by one
concerned feminist academic as “porn chic” (Lynch 2012). She explained very
well about the Television Takes on the Trend, Cinema Takes up the Theme.
Pornostyle Moves up the Social Scale is about how British television use social
class to boost its ratings; sometimes involves fashion. She gives many examples
of popular series such as Jersey Shore (MTV,2008-10). She then claimed
that this popular series seem to seek glamour rather than “high style”.
She also mentioned about The Kardashians which gain popularity from their
reality shows named Keeping up with The Kardashians (E!, 2007-onwards)
have successfully launched their own clothing lines that named DASH.
Keeping up with The Kardashians (E!, 2007-onwards)
The Academy Intervenes: The “Porn Wars” Recommence is more likely about how
she explained the “porn chic” is all about and also the idea of “empowerment”
through dress sexuality has become highly devise for feminism. In her
conclusion, she stated that all the factors considered in this article are
disturbing for any feminists. Overall, I think this article really an eye
opener for other about the fashion and how it empowers women.
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